Community Development in Theory and Practice

Community Development in Theory and Practice Introduction When one person gets wealthier in the society, it is difficult for others to enjoy the benefits that come with that increase in wealth. It has been therefore, the aim of every society to ensure equal distribution of income such that every one in the society can have access to resources that will enable them improve their living standards.Advertising We will write a custom essay sample on Community Development in Theory and Practice specifically for you for only $16.05 $11/page Learn More The community tries to find ways in which it can develop as a whole providing accessibility to basic requirements that are essential to every member. For a long time now, people have believed that for the society to prosper then the poor or less privileged in the society should be empowered in various ways. Consequently, community development is found to be inevitable and requires special attention for it to be effective in the society. But community development proves to be an all round issue that is very flexible, open-ended, accommodating and doctrinaire at the same time. Definition Community development is the process by which people of a certain community are involved in tackling the problems that they face in the society. It is about trying to solve the problems that face the community through community groups who are thought to understand the effects better rather than applying a nationalistic approach. The concerned people are used to come up with ways that they can tackle their own problems using the available resources because it is believed that unless one decides to be involved in the process of development, any efforts to develop the person are futile (Morin 2011). Community development is also concerned with long term solutions because people are taught on how to fend for themselves as opposed to one time support for example food aids. On the other hand, community development tries to follow some laid down procedures on how t he whole process should be carried out. Community Development Theory Community development have some procedure that, those who advocate for it believe that, if followed properly then the aims can be achieved easily and early enough. Community development theory is a frame work of how the whole process should be carried out including the identification of the problems, the indicators of measuring development and the procedure of involving people in the projects (Craig Popple 2008).Advertising Looking for essay on social sciences? Let's see if we can help you! Get your first paper with 15% OFF Learn More Community development theory requires total elimination of all forms of inequalities, exploitation and social injustices while cultural, economical and human rights should be promoted. On top of that, community development theory outlines that every human being should have relatively average living standards which should be improving continuously as wells as a dequate food, shelter and clothing. Theory of community development is doctrine that strictly defines what strategies to be followed depending on the already existing human behavior theories which sometimes are not a reality. It has been said that this theory is based on unrealistic ideas and thus setting out targets which can not be achieved in the real world. Opponents of theoretical approach claim that problems that are facing human beings in the society require more practical solutions that should be tailored to every situation as it is presented rather than an inflexible approach that assumes that every society is the same (Midgley Conley 2010). It should however be noted that there are some problems which are similar in every society for example poverty but the method of solving cannot be the same because every society has different resources which can be exploited differently. Community development theory describes how various situations should be defined, the reasons behind every situation and steps that should be taken in the event that something goes wrong (Hughes 2009). As impractical as community development theories may be, they set out the initial stages that help in understanding the way society works and therefore, guiding the professionals who are involved in community development projects on how to approach different situations. Community development theory relies heavily on the content from other disciplines in its attempt to define the society and the different situations that human beings find themselves in since community cannot be approached in a linear way given that human behavior is diverse.Advertising We will write a custom essay sample on Community Development in Theory and Practice specifically for you for only $16.05 $11/page Learn More Therefore, though the framework of community development theory might not be effective per se, it is inevitable in introduction as to how various problems can be solved a nd it lays the guidelines that are used to achieve practical solutions (Ledwith 2011). The Open Approach Community development theory is based on the assumption that community problems are similar in one way or the other across the societies and can therefore be approached in a more or less same way. Unfortunately, societies are different from one another and in many occasions they have different problems and even those that have similar problems attempts at solving these problems cannot be given the same approach since the endowment is diverse (Achatz 2011). Theory therefore just provides a skeleton of what can be done but the flesh should be added depending on the circumstances on the ground. Community development therefore does not bind one to the stringent rules of the theory but provides an open for one to choose the options that are more feasible to the community that is being supported. When involving the local people at the community level one is supposed to provide guidelin es only on how the problem can be solved but let the community come up a way on how best they think they can help in eliminating the problem (Phillips Pittman 2009). An agrarian community which is based in a place where there is abundance of land will find it very comfortable if irrigation is suggested as a means of increasing income. On the other hand, a poor community in slums somewhere in an urban center will find agriculture highly infeasible since in the first place finding a piece of land will be very expensive, but starting small businesses can be the best solution to the poverty problem. The opponents of theoretical approach to community development argue that, theory is generated by people who rarely understand the situation in the ground and cannot be applicable to problems that people are facing in the societies. They perceive theory as restricting and impractical efforts by professionals to exercise their authority in the whole process while the main question is left ou t.Advertising Looking for essay on social sciences? Let's see if we can help you! Get your first paper with 15% OFF Learn More They therefore propose that theoretical framework should be done away with and let community development personnel deal with the situation as they find it on the ground or use their past experience gained from areas of similar conditions. Holistic Approach In understanding how to approach the community development factor, it is important that we understand what the community is defined to be. Community is defined as a group of people who are brought together by the sense of belonging between them and have specific areas of common interests (Henderson Vercseg 2010). Often, a community has a geographical distinction and is expected to be there for ages, besides the fact that the operation of the community brings about numerous interaction perspectives. Additionally, community has been defined as a social system that involves people with a common interest but which is complex and large such as to allow predomination of instrumental relationships and one which is very dynamic. From the above definitions it is clear that community is a complex social system that requires care and maximum diligence when dealing with matters that affect its affairs. On the same note, it is important to note here that development as far as the community is concerned, cannot have a specific definition but can be taken to refer to improvement. Unfortunately, there is lack of clear cut indicators that can be used to measure community improvement thus, making community more subjective. Community has very entangled operations which make it impossible to handle community matters in one specific way but rather calls for mixture of approaches in order to come out with conclusive solutions. Though most of the problems that face the community require practical solutions, understanding the way the community operates in general is very vital in enabling one to prepare on how to tackle the situation at hand. Despite the differences that exist among various communities in the world, societies are intrinsically the same and to some extent similar methods can be used to solve the given problems. For example when dealing with poverty, it is important to understand what the poor people need mostly so that one can start by offering it (Robinson Green 2010). The poor have more or less the same needs throughout the world but may not necessarily have the same abilities. It is therefore important if both theories of community development and the practical solutions are interacted in attempting to solve the prevailing problems. Just as community development theory outlines, the community issues cannot be solved in isolation and this has been reiterated even by the advocates for practical solutions. The political, economical or social aspect of the community cannot be improved in isolation as they are all entangled and an attempt to tackle one brings the other aspect in view (Homan 2011). As such there is no one very important aspect than the other hence an understanding of how the co mmunity works, which is provided by theory, is instrumental in community development. Though community development does not restrict per se on the specific procedure to be followed, community development theory does gives a frame work of what is expected to be done at any given stage and in case of in outcomes. And both the theory and practical must be applied when carrying out any activities while putting the whole community in mind. It is very possible as it has happened in various communities for technological advancements to meet cultural opposition because culture was not understood before the introduction of the advancements though theory could have systematically outlined what procedure to be followed. Wrongly understanding the needs of society, has also led to rather pronounced opposition to development projects in communities because sometimes what is given priority is not what the members of the community give importance (Morin 2011). Though it is assumed that some groups in the community especially the poor will be less concerned with the political system but practical cases have proved the idea wrong where politics has manifested itself as important as any other component of community. In these instances therefore, community development cannot be achieved without involving the knowledge of political theory. Integrated Focus In order to effective achieve the targets of community development, the then two sides of the argument need to be connected and be applied together in solving the community problems. People of the community need to be understood and they are generally more concerned with the average improvement of their lives as opposed to only one aspect performing well, while others are lagging behind. On top of that, community development has proofed that community is made up of entangled issues then a disjointed approach to the problem will be impractical (Robinson Green 2010). Theory gives the understanding of the mechanisms that are avail able in the society which must be understood before any step is taken, while at the same time freedom is given for the professional to include feasible ways, according to their judgment, to solve the practical issue. Community people are also involved at the grass root levels so that they can suggest methods that they think can work for their situation. Community development has therefore to be all encompassing to enhance the understanding of the major concerns of the community, the most feasible ways of solving the problem and other factors that should be addressed in order to achieve sustainable improvement (Phillips Pittman). In some instances a specific framework is a must for progression to occur for the whole process requires a specific framework for example production after all requirements have been met while others require a more open approach. Conclusion Community development is a wholesome approach to community problems and cannot be inclined to one line of argument. Due to the interdependency of community development system, borrowing from other disciplines is inevitable preempting the reason why community development cannot have just a single approach. Therefore, community development should be open-ended to allow for freedom of participatory as well as involving the doctrines of human society. References Achatz, A 2011, Community Development: A People Centered Initiative to Achieve Sustainability, GRIN Verlag, Munchen. Craig, G Popple, K 2008, Community Development in Theory and Practice: An International Reader, Spokesman books, Nottingham. Henderson, P Vercseg, I 2010, Community Development and Civil Society: Making Connections in the European Context, The Policy Press, Bristol. Homan, SM 2011, Promoting Community Change: Making it Happen in the Real World, Cengage Learning, Stanford. Hughes, C 2009, Dependent Communities: Aid and Politics in Cambodia and East Timor, SEAP Publications, New York. Ledwith, M 2011, Community Development: A Crit ical Approach, The Policy Press, Bristol. Midgley, J Conley, A 2010, Social Work and Social Development: Theory and Skills for Developmental Social Work, Oxford University Press, Oxford. Morin, JP 2011, Community Ecology, John Wiley Sons, Hoboken. Phillips, R Pittman, HR 2009, An Introduction to Community Development, Taylor Francis, New York. Robinson, WJ Green, PG 2010, Introduction to Community Development: Theory, Practice and Service-learning, SAGE, Thousand Oaks.

Halfway and Other Ways

Halfway and Other Ways Halfway and Other Ways Halfway and Other Ways By Mark Nichol The noun way constitutes the second half of many compound words. Almost all of them, like halfway, are closed, but a couple retain a hyphen or are open. Way, from the Old English term weg (the German cognate retains that spelling), means â€Å"path† or â€Å"course of travel,† and by extension it refers to a course or habit of life, as well as the manner in which something occurs. (The adverbial form- as in â€Å"way back† in the sense of â€Å"a long time ago† rather than â€Å"the return path†- is an alteration of away.) Some -way compounds allude to various types of courses for vehicles: byway, cartway, causeway, driveway, expressway, freeway, motorway, parkway, and speedway; each course has a distinct function. (The humorous question about why cars drive on parkways and park on driveways is easily answered: The park in parkway refers to an area kept in or near a native state, not the action of parking; the verb park, by the way, apparently derives from the onetime practice of storing a military vehicle or other equipment in an area called a military park. And the typical truncated parking space in front of a house’s garage is a far cry from the original driveway, an extended approach along which one would drive to reach a house located on a country estate.) Ways intended generally for foot traffic include alleyways, archways, breezeways, doorways, entryways, gangways, gateways, hallways, hatchways, passageways, pathways, stairways, and walkways. (â€Å"Gangway!† became a shouted warning to clear the passage to the gangway, an opening in the deck rail to allow crew or passengers to embark or debark, and gateway is also used in promotional literature to refer to a city or town that is the jumping-off point for a scenic or recreation destination or alludes to something that serves as an introduction to the use of something else, such as a gateway drug.) Broadway was once a generic term for a wide avenue that passed between parallel lines of buildings; it was traditionally often employed as a proper name referring to such a thoroughfare in a particular city or town. A flyway is a migration route for birds, and a spillway is a watercourse from one body of water to another, as from a reservoir to a river. Headway can mean â€Å"forward movement† or â€Å"height clearance.† Leeway originally was a navigational term; it now means â€Å"freedom to do something a certain way.† Lifeway is a rarely used variation on â€Å"way of life.† Anyway is an adverb meaning â€Å"in any case.† â€Å"Under way† is the only open compound that includes way; it’s an adverb meaning â€Å"happening now† or â€Å"in motion.† (In adjectival form, it is a closed compound.) One-way, an adjective meaning â€Å"going in one direction,† is the only hyphenated form of a compound that includes way. Of several adverbs ending in the plural form -ways, only sideways (which also serves as an adjective and has the less common variation sideway) is common; others include lengthways, longways, and slantways. A small group of compounds begin with way: the nouns wayside (meaning â€Å"the side of the road† or â€Å"off to one side†), wayfarer (meaning â€Å"traveler†), and wayfaring (meaning â€Å"the act of traveling†)- the first and last are also adjectives- the adjectives way-out (meaning â€Å"far off† or, as slang, â€Å"bold†) and wayward (meaning â€Å"straying†), and the verb waylay (meaning â€Å"ambush†). Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:30 Synonyms for â€Å"Meeting†10 Types of Transitions30 Words Invented by Shakespeare

Quiz on Philosophy and Psychology Assignment Example | Topics and Well Written Essays - 1000 words

Quiz on Philosophy and Psychology - Assignment Example 2. Ancient Greek society witnessed the emergence of two of the most prominent thinkers the world has known today, namely, Plato and Aristotle. They each have contributed a great deal to philosophy and political science and have formed the basis for most of the subjects in the field of social science that people have tried to understand and take forward. Plato mainly wrote Socratic dialogues that have been used to understand his views on the mind, self and society. According to him, it is important for a man to have a stable thought process. He laid down theories like the Allegory of the Cave in order to depict the kind of limited knowledge that a man might have about the world around him and talked about society on the same lines. Aristotle on the other hand has been regarded as the father of political science and he said that society is made of people who need to live with accordance to the state that has been created by man as well. According to him, the mind is a tumultuous region within every man’s mind and should be understood by a man himself before being comprehended by another party so that a man does not conform to societal needs and wishes and is able to think for himself with respect to society. 3. Medieval philosophy is highly related to religion and theology and several doctrines were laid down during this period by renowned scholars and philosophers like Avicenna and Averroes. They argued about the differences between faith and reason, one of the highly debated topics of this period. They spoke along the lines of ancient Greek philosophers however, they tried to defend arguments directly related to faith and reason and at the same time, during this very period, religion came up in such a strong manner that it did not allow a large number of philosophical investigations to go beyond the existence and very authority of God. Their views on the mind, self and society were also related to faith, reason and in some cases, religion. 4. Psychology is the study of human behaviour; it aims to understand the science of mankind and how a man responds to and undertakes certain actions during the course of his lifetime. The Scientific Revolution stemmed the need to study this very subject because it instilled in people the love for reason and that is why people began to question the science behind acts undertaken by man. The 17th century has been regarded by most people as the age of enlightenment and two prominent thinkers of the very period were Galileo Galilei and Rene Descartes. They both argued under the roots of science however Galilei’s arguments concerned the more scientific aspects of the world in the matters of physics and astronomy whereas Descartes was famous for his various discourses on methods and philosophy concerning the existence of the mind and society that a man lives in. 5. An outside reality refers to a world outside a person’s imagination; it helps a man to understand that every physical entity in the universe has its own existence, outside a man’s mind. In the 18th century, philosophers like Voltaire and Montesquieu contributed the works of their intellectual capacities to

Why I choose accounting as my major Essay Example | Topics and Well Written Essays - 1500 words

Why I choose accounting as my major - Essay Example Financial accounting is the reporting of the financial information about a particular organization or company to the external stakeholders or potential stakeholder that include, investors, suppliers and regulators, the report is mostly in the form of financial statements. Management accounting mostly focuses on measurement analyzing, and reporting of financial information for internal use in decision making by the management. Bookkeeping which is also done by accountants, is the process of recording all the financial transactions of an organization that will be used to provide summaries that are usually presented in final reports of most of these financial reports. Most of the time the processes of accounting are done by accounting organizations that are not usually part of an organization. They come in as external auditor to assess the efficiency with which a particular company is managing finances. One of the most basic motivations towards one undertaking a particular major in college is the interest and conformity with the requirements of that particular degree. In my case, accounting has been my major area of interest for the fact that it offers diverse opportunities to learn the business market and how it operates. At the same time, one has to ensure that he or she understands the basic requirement in terms of personal attributes for optimal performance. For instance, while working as an accountant, one has to be good at mathematics, detail oriented and organized. Most of the time, the workload given to an accountant is manageable and one can be able to meet the targets easily. However, as Bragg (34) affirms, it needs some degree of organization to enable one to carry on tasks within stipulated time and with maximum attention. Moreover, accounting deals with mathematics when coming up with the reports, therefore before one decides to take on the career, they have to be certain that they

Advanced Research Writing Essay Example for Free

Advanced Research Writing Essay The topic of online education, specifically relating to teaching writing in a distant learning environment was covered by Professor Kate Kiefer. Kiefer is a Professor and Writing Integration Coordinator at Colorado State University. She has a PH.D in rhetoric from Carnegie Mellon University and has written numerous published articles, including three textbooks. In the book Brave New Classrooms, Professor Kiefer writes a chapter titled, Do Students Lose More Than They Gain In Online Classrooms? Professor Kiefer tackles the difficult questions of just how much are students getting out of online writing classes. What is the goal of an online student? Kiefer clearly has an issue with distance education and voices her opinion of its inferiority to a classroom environment. Her numerous assertions of distance learning students not getting the complete education experience must be taken for what it is, an instructor’s point of view and not a student’s. Online education is becoming more prevalent every day, because not everyone has the time or funding to get to and from a college campus. This method should be embraced by instructors and not talked down on, simply because there is no other option for so many. Professor Kiefer wholeheartedly states in her article, that she believes taking an online writing class is inferior to a traditional structured classroom environment. She states that she is not in the majority on this issue, but she speaks of the many difficulties that face a student and teacher online. One of Professor Kiefers most adamant points against online writing classes is the true lack of interaction a student can have. She talks of how so many online classrooms have students who do not participate and do only what is needed to pass the class. Kiefer suggests that on-line classes are often full of students who are looking to check a box and get that next check mark, which will take them to finish line and a degree. She also states how not having peer to peer interaction robs the online student of so much valuable education. In a writing class it is pivot al she states to have your fellow  students peer review your work and not just have the teacher looking at your assignment. She covers the issue of how universities are trying to add more and more students online, because when it all boils down to it, money is what they are after. Professor Kiefer goes over a few ideas of how to make an online writing class better, such as requiring participation in discussions, but eventually she feels that online instruction in writing classes, leave the student short of what a teacher would like them to learn in a class. Professor Kiefer is very adamant on the loss of personal interaction in online writing classes and how it diminishes the importance of personal interaction, which to some extent is very true. In a recent article published by the â€Å"Journal of Asynchronous Learning Networks†, documenting over 125 traditional face to face classes, it found very strong support for the existence of a community of inquiry that is shared within each class section. (Fernandes, Oct 2013) While It may be almost impossible to capture the same type of peer to peer interaction in a distance learning course compared to a traditional classroom, the study does not take into account that many online students have a network of support they are able to bounce ideas off of. While the journal study names student networking as a weakness to online classrooms, it does not really mention the fact that many physical classroom environments have students that do not want to participate. Professor Kiefer also addresses the high dropout rate of online students. This makes me wonder if the dropout rate is due to non-flexibility within the school offering the classes of if it is students just not taking it seriously. A recent study published in â€Å"Journal of Asynchronous Learning Networks† by the Dean of Online Education at Dallas Baptist University noted that their university offers thirty-four online degree programs and Dallas Baptist University has maintained a 92% course com pletion rate (Shelton, Oct 2009). I would have liked to have seen professor Kiefer give the standard dropout rate of traditional classroom students at a university. It is very possible that online education is still in such an evolving state, that there are many different factors leading to a high dropout rate. Many schools have not properly trained their faculty in correctly dealing with online education, while some of it is definitely the daily lives of online students that get it in the way. Professor Kiefer makes many valid points on her topics, however the reasons  she gives regarding why students take online courses, are the exact reasons they must continue. People with jobs and forty hour work week cant take time out to drive to the university every day. Online classes have been going for a number of years now, but it is still in its infancy compared to classroom instruction. There are still so many ideas created each day that can make this learning environment better. Professor Kiefer makes a good argument regarding the negative impacts of online writing classes, but the reason we have online classes to start with are why they cant stop. The goals of online students are the same as other students, they want to better their lives and further educate themselves. That lifeline cannot be taken away, because there are doubts about its effectiveness. It is up to everyone to keep making strides and improving the experience of online education. Bibliography Fernandes, B. R. (Oct 2013). Measuring the Community in Online Classes. Journal of Asynchronous Learning Networks, 17(3), pp 115-136. Kiefer, K. (2007). Do Students Lose More than They Gain in Online Writing Classes? In Brave New Classrooms. (Vol. 37, pp. 141-151). New York, NY: Peter Lang USA. Shelton, K. (Oct 2009). Does Strong Faculty Support Equal Consistent Course Completion?: It Has for Dallas Baptist University. Journal of Asynchronous Learning Networks, 13(3), pp 63-66.

Recycling:The Technology of Conserving :: Environmental Environment

Recycling:The Technology of Conserving I. America Thinks Trash Over the past two decades, the U.S. Public has embraced a remarkable hobby: recycling. The awareness of threatening environmental issues and recycling programs have been growing parallel to each other. Despite vast and compelling evidence against recycling, the American public has continued to practice daily rituals of sorting out items from their own trash. After reading the arguments posed by the anti-recyclers, making sure to acknowledge the truth and disregard over generalizations and flaws, a prevailing question arises: Is recycling necessary with our technological advances? II. The History of Garbage â€Å"Population when unchecked increases in a geometrical ration. Subsistence increases only in an arithmetical ratio.† -Thomas Roberto Malthus (1798) The world has inevitable had its share of â€Å"sighting† into the future. An energy crisis in the middle of the 19th century was caused by the dwindling supply of whales. In 1905, President Roosevelt announced a â€Å"timber famine†. In 1929, the United States was proclaimed to have a mere seven year supply of petroleum left. It was also predicted by several ecologists, including Paul Ehrlich, one of the world’s better-known scientists and author of â€Å"The Population Bomb†, that in the 1970’s or 80’s the world would undergo a terrible famine and eventually starve to death. Not only did the widely fear popular â€Å"sightings† not occur, but â€Å"things were actually getting less scarce as population grew.† [8] Did we get lucky? Yes and No. Yes because the scarcity forced prices to increase and forced creative and ingenious minds to â€Å"create† new resources. No because new uses for resources existed, we just had not discovered them. Furthermore, luck did not take care of the problem, hard work towards solutions did. Are we running out? â€Å"Fossil fuels and most minerals are more abundant than in the past--that is, they are more readily available and cheaper than they used to be. Most resources are so plentiful that they will last for centuries† (6). Resources are abundantly available, but like anything else in this world, if we abuse, we will have unfortunate consequences. Maybe not complete extinction or mass starvation, but definitely unwanted problems which could have been prevented. So, we might not run out of oil and one sighs with content. However, it is not necessarily a good thing. More oil means more pollution. III. Two-Faced Trash Humanity’s destiny is debated by two opposing views in the recycling world. The ecologist and the economist.

QR Codes Being Used For Marketing Essay

For the purposes of this assignment, a QR code for Coca-Cola was used. The image scanned is to the right. This is a QR Code Coca-Cola places throughout sports websites including ESPN.COM which is where this was found. Analysis of the QR Code’s Effectiveness Having found the image on ESPN.COM it was assumed that the next jump point would be to one of their sports drink brands. In fact the QR Code took me to their Facebook fan page and asked me to â€Å"Like† their page. The page has 58.6 million likes and shows friends who are also â€Å"Liked† the brand. As the landing page was the Facebook fan page for the brand, the call to action was to review and look over their content. As the Super Bowl was just last weekend and Coca-Cola had a series of commercials running at this event, there are pictures, out-takes and other items that show how the commercials were made. There is also a series of videos that are used for further supporting and promoting their brand. The Coca-Cola brand page is one of the more comprehensive in consumer advertising with exceptionally rich, varied international content. There is no overt call to action to buy one of their beverages; there is however an exceptional depth to the history of the brand and its progression over time. Coca-Cola is clearly proud of their history in advertising and branding, and use the Facebook timeline to show this well. They have also shown on their Facebook fan page how to create a community extremely well. The continued efforts on the part of Facebook to create communities and show how Coca-Cola fans all share common bounds together is done well. Conclusion Coca-Cola is maintaining and strengthening its brand with this QR code campaign. It is also showcasing how well it integrates the many channels of customer interaction and communication with its social media efforts. The area Coca-Cola needs to improve on however is the placement of this specific QR code. It was on a sports website which have one assume it was for a sports drink. The branding for sports on the Facebook site used as the landing page was so generic to sports, it was more like a billboard. This QR campaign was designed for a very broad, global audience and for that purpose, did extremely well. It could have been improved through the use of more effective, segmented QR codes to specific Coca-Cola sites dedicated to specific interests. Finally, the call to action was vague and more based on building awareness. What Coca-Cola did well however was create a very effective program for driving people to their Facebook page immediately, driving up Likes. Coca-Cola’s branding is predicated on a spread message of refreshment, and they did accomplish this very well. Finally the company did a great job of showing how it has created entertaining commercials and promotions based on their innate expertise in consumer products branding.